AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Cohort 1

July Cohort

June Cohort

Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.

Founder at Catalyst Content

Content Engineering Certification

marketing engineer

underwriter

You didn't build this business to spend your days in your inbox.

Front Desk Founder. MHOB Host.

Victoria Mariscal

People-first AI for founders who'd rather grow than grind.

Founder, Catalyst Content

Most founders I talk to have tried AI. They used it for a week, got some decent answers, and went back to doing everything themselves. Not because AI did not work. Because they never built the system underneath it. This course fixes that. In four weeks you will have an AI executive assistant that handles your communications, manages your operations, and runs your content. Not a tool you have to remember to open. A system that runs whether you show up or not.

Build an AI executive assistant that runs whether you show up or not

Stop Doing Everything Yourself

Get Your Time Back

Run the Business Without Being the Business

Content That Runs Without You

You run a service business with a small team. Revenue is growing but everything still runs through you.

You're a founder who's curious about AI but intimidated by the jargon. You just want it to work for your business.

You're a solo founder or early operator wearing every hat. Marketing, ops, client work, all of it.

Content teams are drowning. You’re expected to ship more, rank higher, and prove ROI—while your headcount stays flat and every draft that touches AI comes back sounding like a generic robot. You’ve tried ChatGPT. You’ve copied prompts from Twitter. But nothing sticks because there’s no system behind it.This certification changes that. In 3 weeks, you’ll turn your marketing experience into production-ready AI workflows—the kind that ship 3x more content, cut review time by 95%, and actually sound like your brand.

Become a Certified AI Marketer on your own schedule (and save hours every week)

Build Your Content Engine

Make AI Brand-Safe and Research-Backed

Automate QA, Operate at Scale & Graduate

Heads of Marketing &amp; CMOs

Ambitious Marketers

SEO &amp; Content Leads

Ship your content engine in 3 weeks so you can warm prospects before your sales team ever reaches out. 

Framer

Building content engines for GTM teams

Founder, Relay.app. 64k+ on LinkedIn

Google

LinkedIn

Jacob Bank

<h2>Cold outreach is broken. </h2><h2>Response rates below 1%. Sales cycles are draggin.</h2>Founders who build content engines see 2-4x higher response rates. Prospects say "I've been following you" on calls. Deals close 20-30% faster.Build your system in 3 weeks:Week 1: Extract Core Beliefs that address sales objections. Train AI on your authentic voice. Week 2: Deploy research agents that surface ideas automatically. Build multiplication workflows.Week 3: Create your Hook × Belief Matrix. Generate 90 days of content in one session. Post 3 hours/month, not 10 hours/week.AI research agents (Jacob Bank's Relay workflows), content multiplication systems, voice training frameworks—not generic ChatGPT prompts.This isn't personal branding. It's content as GTM infrastructure. Warm prospects before your sales team reaches out. One additional deal pays for the course. The system runs forever.

Build Your AI-Powered Content Engine: The System That Warms Prospects Before You

Build Your Content Foundation

Deploy Your Content Multiplication Engine

Generate Infinite Content Ideas 

B2B SaaS founders and GTM leaders who need a predictable way to warm cold prospects before outreach

Are tired of cold email response rates below 2%

Know content "should" drive pipeline but don't have a systematic approach<ul><li></li></ul>

Founder, Catalyst GTM Agency

GTM agency founder who built his client pipeline on LinkedIn content. 

Steps:

The system to convert your LinkedIn content into meetings — without cold calls or ad spend.

Fill Your Calendar With Warm Leads From LinkedIn (Without Sending a Single Cold Message)

A 16-min masterclass on viral lead magnets — plus the templates, prompts, and packaging kit Catalyst uses.

Catalyst's Lead Magnet Masterclass

Turn LinkedIn content into pipeline — the system Catalyst uses to drive meetings without ads or cold email.

The B2B Viral Content Blueprint

The GPTs, audit frameworks, and SOPs Catalyst uses to ghostwrite founder content at scale.

Catalyst's AI Content Writing System

Build lead magnets that fill pipeline, not just inboxes — the framework Catalyst uses on LinkedIn.

The $100M Lead Magnet Framework

Templates:

9 fill-in-the-blank lead magnet templates proven to go viral on LinkedIn — plus a swipe file of real examples.

Viral Lead Magnet Template Swipe File

5 prompts that cover every stage of building a lead magnet — ideation, packaging, content, post, and DM.

Viral Lead Magnet Prompts

The complete content + outbound system Catalyst uses to book 100s of calls and scale B2B pipelines from LinkedIn.

The B2B LinkedIn Pipeline OS

The 7-step LinkedIn system Catalyst has used to help facilitate over $1M in revenue — from connection request to call.

The 7-Step LinkedIn Call Funnel

A 3-step system to book 10–20 calls a month on LinkedIn — whale-targeting content, signal-based DMs, and your profile.

The Easiest Way to Book 10–20 Calls Per Month

The 4-step funnel Catalyst uses to turn LinkedIn into a steady pipeline of booked sales calls.

The 4-Step Funnel For LinkedIn Pipeline

How to turn LinkedIn connection requests into booked calls — by competing on specificity, not volume.

The Hyper-Specific LinkedIn DM Playbook

Catalyst's exact SOP for booking 3–5 sales calls per week in the LinkedIn DMs.

Catalyst's LinkedIn DM Playbook

166 viral lead magnet posts across 8 marketing categories — a curated swipe file for studying what actually works.

Proven Viral Lead Magnets

You're not bad at LinkedIn. You just don't have a system yet.

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

How to Rank on AI Search (Rise: 35K → 250K)

Austin Heaton

Head of Content / SEO / AEO at Rise

Brand mentions, structured data, and high-trust associations — how each one works.

The 3 levers that build entity authority

Austin's exact partner network and the publication tiers that move the needle.

How to source AEO-grade brand mentions on a small budget

How to run the system, how to know it's working, and what to report to leadership.

The monthly cadence and tracking system that compounds

Build a LinkedIn ICP Lead Gen Agent with Relay (Live Build)

Pietro Montaldo

Founder, NforceAI

Surface the posts your ICP engages with most — working from warm signal, not cold outreach lists.

How to build an agent that finds viral posts

Pull commenters and engagers filtered by your ICP — no manual scrolling, no copy-pasting.

Build an agent that extracts ICP leads from posts

Rate limits, behavior rules, and red lines — so your agent runs 24/7 without flagging your account.

How to automate safely on LinkedIn

Build the full agent live alongside Pietro — ready to deploy before the session ends.

You will leave with a working AI agent

Use AI to Turn One Idea Into a Week of Content

Learn why consistent content has nothing to do with creativity and everything to do with structure.

You are not out of ideas. You are out of a system.

Walk away knowing exactly what your audience needs to hear from you and why only you can say it.

Your best content is already in your head.

See how a single idea becomes a LinkedIn post, an email, a caption, and two more before you close your laptop.

One voice note is worth five pieces of content.

How B2B SaaS Can Win in AI Search With Claude Cowork

Understand the gap between what Moz and Ahrefs measure and what LLMs actually weight.

Why Domain Authority doesn't predict AI citations

Define the concept, see how it's earned, and where to start auditing your own.

What "entity authority" actually means in AEO

Replace DA-chasing with the metrics that move AI search rankings.

How to shift your SEO scorecard for the AI era

Be Prepared for Every Meeting in 5 Minutes with AI

Understand why meeting admin keeps falling through the cracks and what one automation changes about every call from here

You are not bad at follow-up. You just have no system for it

See how AI pulls from your calendar, your notes, and your history to prep you in 2 minutes instead of 20.

The brief info already exists. You're just not using it.

Walk away knowing exactly what your meeting machine needs to run and what it gives back every single week.

Two things. Before and after. That is the whole system.

How to Get 30K YouTube Views in Your First Month ft. Louise

Louise de Sadeleer

Growth Marketing, Tella

Use keyword volume + trend-jacking to pick topics that hit, before you waste time filming the wrong one.

Find YouTube topics with real search demand — fast

Record, build motion graphics, and replace screen shares with synced B-roll — no editor, no code, no video background.

Produce polished videos with Tella + Remotion solo

Sync motion graphics to exact timestamps and automate transcript-heavy edits with a repeatable Claude workflow.

Learn directly from Will Leatherman

Will Leatherman

About Will

Courses

AI Gets Things off your Plate: A Course for Founders

Content Engineering Certification

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Workshops

Your First LinkedIn Customer in 30 Days

Lightning Lessons