Make It Academy

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A facilitator’s guide for designing better outcomes with behavioral science. After dozens of workshops, design sprints, and real-world projects, we distilled what actually works into one resource. Download the FREE resource - stay informed about future Make it Toolkit courses and resources.

The Behavioral Design Sprint Facilitator's Playbook

Keep the 15 proven behavior change strategies and 45 actionable tactics from the Make It Toolkit at your fingertips—perfect for brainstorming, planning, and designing solutions that drive action.

45 behavioral tactics

This Maven Lightning Lesson introduces a redesigned, human-centered Behavioral Design Sprint that grounds problem-solving in behavioral science. You’ll learn how to create a Behavioral Challenge Statement to frame the right problem, use the Behavioral Strategy Canvas to align your team around targeted behaviors, and review a case study example to see the approach in action. By starting with real user behaviors, needs, and barriers, the process helps teams avoid wasting time on misaligned solutions and instead drives meaningful behavior change.

The Behavioral Strategy Canvas (Lightning Lesson)

🎯 Your Go-To Guide for Behavior Change—The 15 Strategies Poster! Keep the 15 proven behavior design strategies from the Make It Toolkit by your side—perfect for brainstorming, planning, and designing impactful solutions.

Make it Toolkit Poster

45 Behavioral Tactics

🎯 Your Go-To Guide for Behavior Change—The 15 Strategies Poster! Keep the 15 proven behavior design strategies from the Make It Toolkit by your side—perfect for brainstorming, planning, and designing impactful solutions.

Keep the 15 proven behavior change strategies and 45 actionable tactics from the Make It Toolkit at your fingertips—perfect for brainstorming, planning, and designing solutions that drive action.

Formulate a clear behavior design challenge as a North-Star for your project.

Behavior Strategy Canvas

Master the 15 behavioral strategies and join the 1st global movement of Behavior-Centered Learning designers

Creator of the Make it Toolkit

Massimo Ingegno

Lead teacher

Jai Bishop

Education specialist

Pavan Kumar

PhD Gamification

Zac Fitz-Walter

Behavioral Science for Learning Design Masterclass

Sensemaking Partner

Senior UX Designer

UX Designer

Innovation Evangelist

Director, Learn For Life Journey, DXD

Lecturer

Learning Experience Design Expert

Enterprise Learning Governance and Process Manager

Master GenAI-powered human-centered design process using the Make it Toolkit for behavioral-informed product and service design.

Managing Partner - Customer Centric LLC

John Gusiff

Managing Partner at Customer Centric LLC, Certified Maven Instructor

Insights Architect, Consultant CX/UX/MR

Mahnaz Hajesmaeili

Podcast Host SWARM and GenAI Prototyping Expert

AI-powered Behavioral Design Sprint

Service Design Lead

Consultant

Citi

mPulse

Humana

McKesson

Majid Al Futtaim

Caterpillar

Everwise Credit Union

Aditya Birla Group

✨ Course OverviewApply Behavioral Science to Your Design Sprints with the Make It ToolkitMost design sprints focus on features. This course goes deeper 🔍.You’ll learn a proven step-by-step process for running a Behavioral Design Sprint—combining behavioral science 🧠 with the Make It Toolkit 🛠️ and GenAI-powered methods 🤖 (always with Human in the Loop 👤).By the end, you’ll know how to:🎯 Translate business challenges into behavioral challenge statements🗺️ Map user journeys through the lens of the Five Laws of Behavior🧩 Spot and prioritize hidden barriers to progress💡 Generate behavioral design interventions that actually change behavior📐 Prototype solution concepts through sketches, storyboards, journey maps, and simple mockups — turning ideas into tangible, testable outputsYou’ll work on real case studies (🏥 healthcare, 🎓 education, 💰 financial services) so you can practice applying these tools in contexts that matter.⚡ This isn’t theory. It’s a hands-on, case study–driven experience designed to help you uncover hidden barriers, generate stronger solutions, and leave with validated hypotheses ready for prototyping.👉 Reserve Your Spot Today – Limited Seats Available

Apply Behavioral Science to the Design Sprint process using the Make it Toolkit

Frame Behavioral Challenges Clearly

Map & Diagnose the Behavioral Journey

Ideate using 15 Make it Strategies + Tactics

Formulate Behavioral Design Hypotheses

Prototype Solution Concepts

Apply GenAI-Powered Methods with Human Oversight

Design Sprint facilitators looking to better align teams on more focused customer outcomes via a behavioral challenge statement.

Product managers wanting to make sure the products and services they design are behavioral informed and more likely to succeed.

Designers wanting to have better context around the users they are designing for and the specific behaviors that need to be influenced.

Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.

Certified Make it Toolkit Instructor

CX Strategist, Certified Make it Toolkit Instructor

Gamification Expert

PhD Gamification Design

Transformation and Change Expert  ex-EY

Juan Carlos Miguel Mendoza

Transformation and Change expert, ex-EY

The make it toolkit is the world's most comprehensive framework grounded in hundreds of books and research insights from thinkers, researchers, and practitioners.“Designing for behavior change? This is the ultimate cheat sheet. Almost too good to be true!”— Charley Cramer, Author of The Purpose Myth: Change the World, Not Your JobREADY TO MASTER IT? 🎓 🚀You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be.Structured Learning JourneyWe built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots.Case Study ExplorationWe are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful.Hands-on ActivitiesYou will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project.High-Impact Resources.Miss a class? No worries! We provide access to video recordings right after each session. Continuous access after the course on the Maven platform.

Unlock the Power of Behavioral Science to Design Better Experiences

Understand the Science Behind Behavior

Design with Behavioral Intent

Think Like a Game Designer

Capture Attention and Drive Acquisition

Build Habit-Forming Products and Experiences

This course includes both Make it Toolkit Level 1 and Level 2 (Specialization in UX design)

No prerequisites.

Product Managers, Entrepreneurs, and Marketers&nbsp;who want to understand human behavior and how you can persuade, engage, and retain customers

UX Designers or Gamification enthusiasts&nbsp;with or without prior experience who want to level up the psychology side of design..”

Behavior change professionals&nbsp;who are applying psychology insights in the digital space.

By the end of this program, you won’t just understand behavioral science—you’ll design with it. You’ll be able to spot barriers to learning, apply the 15 behavioral strategies, and redesign lessons, modules, or school rituals that are clearer, more engaging, and more effective. You’ll leave with a certification in Behavior-Centered Learning Design, a practical toolkit you can use immediately, and the confidence to join a global movement of educators and instructional designers. Graduates also qualify as Behavior-Centered School Champions—the first step for schools pursuing the Behavior-centred School (BCS) accreditation.

Describe the transformation students will have in your course

 Identify and remove behavioral barriers

Redesign learning experiences 

The masterclass covers Level 1 (foundations) and Level 2 (learning design). Level 1 graduates get 40% off. Level 2 graduates, 50% off.

Instructional Designers who want to make learning experiences more effective and engaging.

Educators (K–12/Higher Ed): Apply behavioral science to lessons, classrooms, and culture; qualify as BCS Champion.

Corporate Trainers and L&amp;D professionals seeking to delivering training and driving organizational learning &amp; performance

Achievement Design Systems - HealthTech

CX Strategist and Behavioral Design, Certified Make it Toolkit Instructor

How progress, rewards, autonomy, social proof influence behavior —where trust & confidence matter more than excitement.

The Psychology Behind Achievement Systems

Unpack the key components of achievement systems and how they create meaningful user experiences.

The Achievement Design Canvas

A step-by-step walkthrough of a HealthTech example, mapped directly to the Achievement Design Canvas.

A HealthTech Case Study Example

How to avoid over-gamification, streak anxiety, and misplaced rewards—and design for sustainable progress.

Common Mistakes & Best Practices

Achievement Design Systems - FinTech

A step-by-step walkthrough of a FinTech example, mapped directly to the Achievement Design Canvas.

A FinTech Case Study Example

The Behavioral Design Strategy Canvas

CX Strategist and Behavioral Designer, Certified Make it Toolkit Instructor

We redesigned the original Design Sprint to make it more human-centered (here is what we did).

The Behavioral Design Sprint

It all starts with creating a behavioral challenge statement - six key benefits for doing that prior to the sprint.

Behavioral Challenge Statement

The step by step process for crafting the behavioral strategy canvas to align your team around a targeted behavior(s).

An example behavioral strategy canvas to help you visualize the desired outcome of the approach.

A Case Study example of a Behavioral Design Strategy Canvas

🔥 How to Design an Effective Streak with Behavioral Science

Creator of the Make it Toolkit and CEO, Make it Lab

CX Strategist and Certified Make it Toolkit Behavioral Strategist

Learn the behavioral science behind streaks and why they drive engagement and habit formation.

Unlock the Psychology Behind Streaks

Follow a clear process to create streaks that motivate without causing burnout or pressure.

Build Streaks That Actually Work

Use Make it Toolkit strategies to craft better streak experiences

A short, specific title about what students will learn

Instantly Improve Any Product with Behavioral Design

David McCann

Behavioral Finance and COO, Make it Lab

Understand the behavioral science behind the toolkit and why it’s a game-changer for designing impactful products.

Get an Exclusive Overview of the Make It Toolkit

Learn how to conduct a rapid  audit to uncover psychological barriers to optimal decision-making and behavior.

Identify and Overcome Behavioral Barriers

See how behavioral design strategies can transform products—making them easier, more engaging, and more immersive.

Learn directly from Make It Academy